At Alldread Burgess, we pride ourselves on crafting targeted campaigns that go far beyond the typical marketing experience. When approached by a client for a highly precise, location-based marketing strategy, we saw the perfect opportunity to showcase the power of targeted direct mail.
Using locational sales data, we tailored the campaign to speak directly to people in the neighbourhoods most relevant to our client’s recent sales. With access to our advanced distribution software, we were able to narrow down target households with pinpoint accuracy, including addresses just to the left, right, and across the street from recent purchasers.
This level of targeting allowed us to create campaigns with messaging that felt personal and relevant, down to the specific house and location. Each month, we refreshed our data to maintain a close connection to the client’s latest sales, ensuring that communications were timely, relevant, and directly addressed recent trends. The result? Highly localised marketing with a personal touch that immediately engages potential customers.
We believe that the right message, delivered to the right people, can create impactful results. Our targeted direct mail campaigns are designed to make sure your brand stands out right in the neighbourhoods that matter.
One of the core benefits of this targeted approach lies in the specificity of the messaging, which can be much more engaging than a broader, less targeted mail drop. By focusing on households that have already seen a neighbour’s recent purchase, our client was able to start a conversation within the community, giving their campaign a personal and familiar context that resonated with recipients. This type of direct mail allows brands to connect on a more personal level, cutting through the noise and making a meaningful impression in a way that broader campaigns may not achieve.
This campaign showcases the true potential of targeted direct mail, especially when it comes to establishing brand awareness at the local level. When done with precision, direct mail not only captures attention but also fosters a sense of familiarity and trust. With Alldread Burgess, you can be sure that every piece is created to leave a lasting impact, designed to resonate with those who receive it.
Precision-driven, locally focused campaigns allow brands to forge strong connections right at the heart of the community. We'll ensure your message is delivered with purpose and impact.
For businesses looking to expand their local reach, targeted direct mail presents a unique opportunity to tap into a highly relevant audience. With our expertise, advanced data tools, and focus on delivering beyond expectations, we create campaigns that reflect the unique needs and goals of each of our clients. If you’re ready to elevate your marketing strategy with a targeted approach, reach out to Alldread Burgess at 01246 471100, email us at nick@alldreadburgess.co.uk or steve@alldreadburgess.co.uk, or visit our website at alldreadburgess.co.uk. Let’s make your next project truly stand out.