Creating Sytner Group's company newsletters in a digital-first format enhances readability and engagement among their audience. Recognising the growing importance of mobile and screen accessibility, we opted for a scrollable long-format design rather than a traditional print layout. This format is specifically tailored for ease of reading on both mobile devices and larger screens, ensuring that all content is easily accessible anytime and anywhere.
This format increases engagement, provides timely updates, and shares relevant news with the audience.
Design Features: To enhance user experience, we implemented several key design features:
A clean, modern layout that prioritizes readability.
Interactive elements that encourage reader engagement using links to other media content and access to areas on the web or withing the company's own online hub.
By focusing on a digital-first approach, we successfully transformed Sytner’s newsletters into an engaging and accessible format that resonates with their audience and meets their communication objectives.
