Doordrops
We work in partnership with Royal Mail to help you generate immediate sales with a targeted leaflet/brochure door drop campaign. A Royal Mail Door drop will cut through to existing and new customers. It’s a physical channel that offers you a unique one-to-one moment with customers in their own homes. We handle the full process of design, print, fulfilment, and distribution via the trusted Royal Mail postal system to targeted postcodes and targeted demographics. Experian Mosaic data allows us to target lifestyles and types of households.
89% of consumers remember receiving a door drop mailing. That’s more than any other marketing channel and 90% of campaigns that included door drops reported a rise in new customers compared to 59% for those without.
Royal Mail delivery is without doubt the most dependable, reliable and efficient method for door drops and when leaflets, brochures or catalogues arrive with the household post, they are more likely to be read and acted upon In a world dominated by digital messaging and advertising, printed mailings really help to amplify a campaign and offer stand out messages to a targeted audience even when operating with limited resources and modest budgets. Highly suitable for events, offers, sales or to support existing campaigns.
80% of the UK’s top advertisers run door drop campaigns (eg: Virgin Media, BT, Sky, Talk Talk, Farmfoods, Domino’s Pizza, Direct Line and Morrisons).
73% of door drop items are opened, read, filed, or set aside for later.
5% are shared with other people – giving you extra value for money.
5.4 Days is the average time a door drop mailer will stay in the home
Alldread Burgess handles all elements of your campaign from determining your campaign strategy, demographic profiling and geo-targeting together with creative design and printing ensuring that your leaflet, brochure or catalogue meets all Royal mail conditions and standards. We have already helped brands in retail, hospitality, healthcare, professional services, finance, and education.
We can help you precisely target from 30,000 plus households and help you connect with your audience, create sales and raise brand awareness. Potentially you can reach up to 30 million properties across all UK postcodes utilising Experian Mosaic data and demographic profiling. We can help you to pinpoint the types of individuals and households that will find your services and products relevant based on your sector and previous sales within geographical areas.
Let’s get started! Here are the next steps…
1. Initial Call
After an initial discussion with you, we get to understand your objectives, target demographic, leaflet, brochure or catalogue size and format and budget.
2. Proposal
Based on our initial call we will create a proposal for you based on the demographic profiling and geographical targeting. Our geo-plan software allows us to find out where your target audience is most likely to live and work and we can target or exclude specific streets, districts and households. We will take into account the size and format of the mailer and lead times and deadlines for distribution. At this stage we will be able to cost and budget. You can specify delivery dates, but Royal Mail require three weeks’ notice to schedule distribution and we will need to allow a week to print and deliver your leaflets to Royal Mail.
3. Design and artwork
Once the proposal is approved, we will book the distribution slots with Royal Mail and take the brief from you for the design of the mail piece. Our design team will create a bespoke leaflet/brochure that ensures you stand out from the crowd.
4. Print and supply to Royal Mail’s depot
On approval of the artwork, we print to the specification and volume agreed. We are experienced in printing, supplying, packing and labelling the items to Royal Mail to their exact specifications and ensure that the leaflets are delivered to the relevant Royal Mail depots by the dates given and, in the format, specified
5. Household Distribution
The mailers are delivered directly to your target audience on the dates agreed.
6. Campaign reporting
Once distributed, we use our data to provide detailed insights into the success of your campaign and this will enable you to optimise and fine-tune future leaflet distributions.
Get in contact…
Drop an email for further info to nick@alldreadburgess.co.uk or steve@alldreadburgess.co.uk , call us on 01246 471100 or complete our enquiry form below
Already sending postal mail or door drops?
Challenge us to save you money. Whether it's sending a handful, hundreds or thousands of leaflets, letters, booklets or brochures, we are confident we can make you savings!
We work in partnership with Royal Mail to help you generate immediate sales with a targeted leaflet/brochure door drop campaign. A Royal Mail Door drop will cut through to existing and new customers. It’s a physical channel that offers you a unique one-to-one moment with customers in their own homes. We handle the full process of design, print, fulfilment, and distribution via the trusted Royal Mail postal system to targeted postcodes and targeted demographics. Experian Mosaic data allows us to target lifestyles and types of households.
89% of consumers remember receiving a door drop mailing. That’s more than any other marketing channel and 90% of campaigns that included door drops reported a rise in new customers compared to 59% for those without.
Royal Mail delivery is without doubt the most dependable, reliable and efficient method for door drops and when leaflets, brochures or catalogues arrive with the household post, they are more likely to be read and acted upon In a world dominated by digital messaging and advertising, printed mailings really help to amplify a campaign and offer stand out messages to a targeted audience even when operating with limited resources and modest budgets. Highly suitable for events, offers, sales or to support existing campaigns.
80% of the UK’s top advertisers run door drop campaigns (eg: Virgin Media, BT, Sky, Talk Talk, Farmfoods, Domino’s Pizza, Direct Line and Morrisons).
73% of door drop items are opened, read, filed, or set aside for later.
5% are shared with other people – giving you extra value for money.
5.4 Days is the average time a door drop mailer will stay in the home
Alldread Burgess handles all elements of your campaign from determining your campaign strategy, demographic profiling and geo-targeting together with creative design and printing ensuring that your leaflet, brochure or catalogue meets all Royal mail conditions and standards. We have already helped brands in retail, hospitality, healthcare, professional services, finance, and education.
We can help you precisely target from 30,000 plus households and help you connect with your audience, create sales and raise brand awareness. Potentially you can reach up to 30 million properties across all UK postcodes utilising Experian Mosaic data and demographic profiling. We can help you to pinpoint the types of individuals and households that will find your services and products relevant based on your sector and previous sales within geographical areas.
Let’s get started! Here are the next steps…
1. Initial Call
After an initial discussion with you, we get to understand your objectives, target demographic, leaflet, brochure or catalogue size and format and budget.
2. Proposal
Based on our initial call we will create a proposal for you based on the demographic profiling and geographical targeting. Our geo-plan software allows us to find out where your target audience is most likely to live and work and we can target or exclude specific streets, districts and households. We will take into account the size and format of the mailer and lead times and deadlines for distribution. At this stage we will be able to cost and budget. You can specify delivery dates, but Royal Mail require three weeks’ notice to schedule distribution and we will need to allow a week to print and deliver your leaflets to Royal Mail.
3. Design and artwork
Once the proposal is approved, we will book the distribution slots with Royal Mail and take the brief from you for the design of the mail piece. Our design team will create a bespoke leaflet/brochure that ensures you stand out from the crowd.
4. Print and supply to Royal Mail’s depot
On approval of the artwork, we print to the specification and volume agreed. We are experienced in printing, supplying, packing and labelling the items to Royal Mail to their exact specifications and ensure that the leaflets are delivered to the relevant Royal Mail depots by the dates given and, in the format, specified
5. Household Distribution
The mailers are delivered directly to your target audience on the dates agreed.
6. Campaign reporting
Once distributed, we use our data to provide detailed insights into the success of your campaign and this will enable you to optimise and fine-tune future leaflet distributions.
Get in contact…
Drop an email for further info to nick@alldreadburgess.co.uk or steve@alldreadburgess.co.uk , call us on 01246 471100 or complete our enquiry form below
Already sending postal mail or door drops?
Challenge us to save you money. Whether it's sending a handful, hundreds or thousands of leaflets, letters, booklets or brochures, we are confident we can make you savings!
Worth a look...
